SWAG’s journey commenced with investments in companies requiring both capital infusion and strategic direction. Early achievements fueled our transformation into the well-structured, innovative entity we are today, empowering diverse industries with innovation and excellence.
Our Story
WHAT WE DO
We help companies achieve sustainable profitability
We help companies by providing tailored strategies, financial support, active engagement and innovative solutions to achieve sustainable profitability.
Invest
We catalyse growth by providing seed capital, securing loans, and strategically investing to drive sustainable profitability.
Advise
Our seasoned advisors offer tailored strategies and expert counsel to guide companies towards enduring profitability. We believe in rolling up our sleeves and getting involved directly to improve certain aspects of our Investee companies.
Support Services
We provide comprehensive support provided shared services for early stage companies who are not able to allocate resources for internal team.
WHY SWAG?
5 Principles of SWAG
Profit-Driven Growth:
Driving towards consistent operating profitability as the ultimate indicator towards sustainable growth.
Innovation Catalyst:
Foster a culture of innovation within our subsidiaries, empowering them to lead their industries in creativity and forward-thinking.
Operational Excellence:
Actively optimise our subsidiary companies’ operations to maximize efficiency and profitability.
Stakeholder Trust:
Build and maintain trust with investors, partners, employees, and communities through transparent and ethical practices.
Strategic Expansion:
Identify and invest in industries with disruptive potential, expanding our portfolio strategically.
Our Team
zuhri.aziz@swaginvestment.com
A visionary leader with a track record of transforming startups, generating RM100 million in revenue. His diverse experience includes Corporate Finance Advisory, strategy roles in a major Government Linked Company, and government ministry positions. Currently, pursuing a Doctorate in Business Administration at the International University of Malaya - Wales, after completing an MSc in Financial Management and LLB (Hons) in Law from Cardiff University. He has also completed a Postgraduate Diploma in Digital Business from the Emeritus Institute of Management in collaboration with MIT Management Executive Education and Columbia Business School.
Tengku Datuk Zuhri Tengku Abdul Aziz
Group CEO
SWAG Holdings
yusuf@elitecc.com.my
HRD Corp certified trainer with diverse experience and recognised as 40 under 40 Asia HR Leaders.
Ahmad Yusuf Bin Ahmad Saharullah
Manager
Elite Career Centre
rogue@rnd.my
An award-winning producer/director with over 20 years’ experience in the entertainment industry.
Irwan Junaidy
Chief Creative Officer
R&D Studio
nurfatinmufti@gmail.com
Started as a quantity surveyor, then became a contractor, and later opened Kampung Fresh Market Sdn Bhd, supplying fresh seafood and groceries. She has expanded her business internationally and plans to introduce new products through OEM this year, including ready-to-eat meals, travel packs, sambal varieties, and snacks.
Datin Nurfatin Binti Mufti
Chief Executive Officer
Kampung Fresh Market
medi.health@hotmail.com
A seasoned sales manager with a Bachelor's degree in Business Management. Their journey at MediHealth Intertrade began in November 2009, and they played a pivotal role in the company's early days. Starting with the supply of medical equipment and products to healthcare institutions, electronics, and food factories, Chua's passion for healthcare and business acumen have been instrumental in enhancing health and safety standards.
Chua Hock Kuan
Chief Executive Officer
Medihealth
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